In June 2016, SERVSIG 2016 took place in Maastricht. The Organising Committee looks back at a successful event, with amazing participation! If you have any questions about the conference, feel free to contact us.
SERVSIG 2016 -The Future of Services in the Heart of Europe
Today’s service marketing world is alive with new ideas and trends. Mobile, location-based services are claiming their role in the overall customer experience. Organizations are transforming into service platforms where empowered consumers exchange recommendations and celebrate achievements. And, access to services (such as movies via Netflix) is eclipsing the need to own products.
SERVSIG 2016 will give researchers a chance to explore these new and emerging trends in services marketing. We provide the opportunity to meet with peers and exchange ideas to ensure that our work can have impact.
The Maastricht University School of Business and Economics (SBE), triple crown accredited, welcomes you to this vibrant discussion. SBE’s Department of Marketing and Supply Chain Management has a strong history in services marketing and a broad portfolio of academics conducting top- level research. And, in 2010, the Service Science Factory was launched to help organizations differentiate themselves through innovative services.
Maastricht is situated in the heart of Europe, easily accessible by plane and train. SERVSIG 2016 will provide opportunities for conference participants to explore and enjoy this ancient city and its surrounds, with dinners and tours in picturesque locations.
Please join us for what will be a dynamic, innovative, and fun conference.
On behalf of your conference committee,
Prof. Dr. Martin Wetzels
We’re only a couple of days away from SERVSIG 2016! We hope you’re packing your bags and are getting ready to travel to Maastricht. The weather is supposed to get better from Saturday onwards, so let’s hope for some of that Maastricht sunshine! We would like to provide you with some last-minute practical information, some of it you may have already seen or heard, but just to be sure that we don’t miss anything.
Do the models and findings from our research also hold in emerging countries? And to what extent can service research help to address the challenges of complex service systems and value networks that arise from the massive refugee flows in Europe? The plenary sessions at Servsig 2016, taking place from June 17─19 in Maastricht, will focus on those two important and timely topics.