SERVSIG 2016 -The Future of Services in the Heart of Europe

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Today’s service marketing world is alive with new ideas and trends. Mobile, location-based services are claiming their role in the overall customer experience. Organizations are transforming into service platforms where empowered consumers exchange recommendations and celebrate achievements. And, access to services (such as movies via Netflix) is eclipsing the need to own products.

SERVSIG 2016 will give researchers a chance to explore these new and emerging trends in services marketing. We provide the opportunity to meet with peers and exchange ideas to ensure that our work can have impact.

The Maastricht University School of Business and Economics (SBE), triple crown accredited, welcomes you to this vibrant discussion. SBE’s Department of Marketing and Supply Chain Management has a strong history in services marketing and a broad portfolio of academics conducting top- level research. And, in 2010, the Service Science Factory was launched to help organizations differentiate themselves through innovative services.

Maastricht is situated in the heart of Europe, easily accessible by plane and train. SERVSIG 2016 will provide opportunities for conference participants to explore and enjoy this ancient city and its surrounds, with dinners and tours in picturesque locations.

Please join us for what will be a dynamic, innovative, and fun conference.

On behalf of your conference committee,

Prof. Dr. Martin Wetzels

Recent News

Practical information!

We’re only a couple of days away from SERVSIG 2016! We hope you’re packing your bags and are getting ready to travel to Maastricht. The weather is supposed to get better from Saturday onwards, so let’s hope for some of that Maastricht sunshine! We would like to provide you with some last-minute practical information, some of it you may have already seen or heard, but just to be sure that we don’t miss anything.

Plenary sessions

Do the models and findings from our research also hold in emerging countries? And to what extent can service research help to address the challenges of complex service systems and value networks that arise from the massive refugee flows in Europe? The plenary sessions at Servsig 2016, taking place from June 17─19 in Maastricht, will focus on those two important and timely topics.

Book your hotel!

We hope you are as excited as we are to meet each other in the heart of Europe to discuss the future of services. Thank you for your registration! Our booking service informed us that over half of the registered attendees still have to book their room for the conference. It is a very busy weekend in Maastricht due to multiple conferences and the touristic season. Some of the hotels already withdrew rooms from the online registration platform. If more hotels follow, we can no longer offer you guaranteed rooms during the conference at a discounted rate! If you haven’t done so already, please book your hotel room(s) via our website as soon as possible to benefit from this service!

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