You have the opportunity to join one of three pre-conference research workshops in Maastricht on Friday, June 17th.
R for Service Research Workshop
R is an integral and open source analysis platform and has evolved into the global lingua franca of the data analytics community.
Download the brochure for the R workshop here (click)
PLS for Research Workshop
This pre-conference workshop provides an introduction to the following aspects of PLS-SEM:
- Model development and fundamentals of PLS-SEM
- Assessment and reporting of measurement and structural model results
- Selected advanced topics
- Examples and special problems in marketing and services research
Download the brochure for the PLS workshop here (click)
Service Design and Innovation Workshop SOLD OUT!
This creative workshop allows you go get a hands-on experience of several methods and tools used in service innovation projects. Project Leaders of the Service Science Factory take you through their streamlined process, and introduce several tools for ideation and visualization.
Download the brochure for the Service Innovation workshop here (click)